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From the category archives:

Tools

One of the amazing things about our capitalist system is how timeless ideas can be re-positioned over and over again by smart entrepreneurs. In the process, old ideas become new products and services. And sometimes they become HUGE blockbusters (hello, Atkins diet and Acai berry!)

If you’re interested in a particular market, here are three questions you can ask yourself to re-position an existing idea or product:

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What questions are your target audience typing into the search engines? Until now, I don’t think there was a keyword research tool that let you find that out. Now there is - check out Wordtracker’s Keyword Questions Tool

Here’s the result I got after typing in “mom job” (keep in mind that the search volume on Wordtracker is always a lot less than Google’s keyword tool):

Result for keyword search "mom job"

What can you use these keyword research results for?

How about writing some articles for your site (long-tail traffic), or the article directories?

I think this is an awesome way to gain insight into your audience’s pain points - and they’re telling you in plain English!

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