From the category archives:

Niche Research

Niche Marketing - So What (Exactly) Is It?

Niche [nich] noun: a distinct segment of a market.

In a nutshell, niche marketing involves serving one part of a market, not just promoting a single product.

A niche can be sliced out of a larger market in many different ways. A niche market can consist of:

A certain demographic group (for example: women aged 25-35, men aged 55-65, etc.)
A certain psychographic group (”psychographics” identifies people by their Activities, Interests, or Opinions - for example: golfers, Democrats, etc.)
Specific needs (for example: people who need a solution for back pain)

When a lot of people first get into Internet marketing, they’re often told to pick a product and start promoting it (usually by going into the Clickbank Marketplace and choosing a product that has high gravity).

There are a couple of BIG problems with this technique:

What if that product suddenly gets pulled off the market?

What if a new (cheaper or better) product comes on the market, and the product you’re promoting suddenly stops selling?

On the other hand, if focus on serving the needs of a whole niche you won’t get burned when a product you’re promoting disappears or becomes uncompetitive - you can simply find another product to promote!

Just think about it for a minute: niches have multiple needs, but products don’t.

So if you start your Internet marketing business by focusing on the “new mother” niche (for example), you can attack that market by first making a list of all the needs that new moms have:

o Baby clothes

o Parenting e-books

o Weight loss programs

o Time management advice

o Yoga gear

o Sleep aids (if you’re a parent of young kids, you understand this one!)

o Kids’ books and videos

o Marriage help (the arrival of kids often strains marriages)

When approaching a niche market, look at it this way:

Your job is to serve as a “guide” for your niche, helping them solve their problems.

And what will you get in return for your role as “niche sherpa”? Well, if you do it right, you’ll get a thriving online niche business!

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36 Niche Markets Revealed By Howie Schwartz

If you’re looking for some good brainstorming material for new markets to enter, check out Howie Schwartz’s free report entitled “36 Money Pulling Niches“.

In the report he covers some of the standard niches (e.g. weight loss, acne), but there are definitely some niches that are out of the mainstream (green smoothie, anyone?)

While the report doesn’t go into detail about these niches, one of the things I like about the report is that it shows you many ways to research niches, including using some search features in Google that a lot of people don’t know about. (Have you ever heard of Google’s “Wonder Wheel”?)

So go ahead and dowload Howie’s free report. It’ll only take you a few minutes to skim, and you might just stumble across a million-dollar idea!

You can download the report here .

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Finding a Niche Market: 9 Little-Known Brainstorming Techniques

One of the biggest problems new internet marketers face is which niche to pursue. There are literally millions of topics and products being searched for and discussed on the web. And Google has reported that 20% - 25% of their daily search queries are unique. That means even interest in different niches on the web is constantly changing.

When I first heard that it was possible to make money online, I started to devour as much free information that I could find. But after doing that for a couple of weeks, I wanted to take action. Then I found myself staring at my computer screen thinking, “Now what?”

Finding a good niche is one of the most important steps in making money online. If you don’t find the right niche from the get-go you face some MAJOR risks:

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