About Me

“Get Inside Your Customer’s Head”

How many times have you heard that line? If you’re a student of internet marketing, probably hundreds of times. Because you’ve followed the marketing gurus, you’ve bought all the e-books, and you’ve taken all of the courses. And in every e-book, course, and blog you’re given the First Commandment of Marketing: “Know your audience”.

But it’s much easier said than done, isn’t it?

Getting inside the mind of your prospect IS absolutely essential if you want to influence their behaviour - whether you want to make a sale, get a donation, collect an email address, whatever. The trick is to find out what your prospect’s wants/needs/desires are, what motivates them - and use that information to influence their behaviour.

That question has been driving me for a long time, and it’s why I started this blog. Because I’m infinitely interested in behaviour, and how it can be shaped.

A Bit About Me

- I’ve been doing research for the past ten years (as a graduate student, in my job, and as an information marketer)

- I have a Master’s degree in Development Economics. My thesis looked at how socio-economic changes affect the behaviour of forest-dwellers in India. I did primary research in two villages in Madhya Pradesh, India, intervewing villagers one-on-one on how their use of the forest “products” was influenced by changes in their socioeconomic environment.

- I currently work for an environmental organization in Ottawa, Canada. I do social marketing, which involves using “commercial” marketing techniques for the social good. If you’ve ever seen an ad encouraging people to stop smoking or do their bit for the environment, you’ve seen social marketing in action. (Look here for the difference between social marketing and social media marketing - the two are often confused.)

- I’m also an information marketer, focusing on researching markets to identify gaps. I use a rigorous research methodology based on Glenn Livingston’s system to identify information that people are willing to pay for. I’ve used this approach to investigate dozens of markets.

- I’m an avid surfer, snowboarder, and rollerblader.

- I live in Ottawa, Canada with my good bride Lillian, and sons Sachin and Taj.

Still there? You’re awesome!

If you’re a research geek (or research stud - depends on how you look at it), please leave a comment on any of my posts, or drop me a line: moe at keywordsblogger dot com

To your health and happiness,

Maurice (Moe) Muise