If you’re just getting into PPC marketing, you’ve probably seen the term “landing page” thrown around a lot.
Put simply, a landing page is any page on a website that a person lands on after they’ve clicked a search engine result or on an online advertisement.
Back in the day, most marketers would simply make their homepage a landing page. Makes sense, right?
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One of the amazing things about our capitalist system is how timeless ideas can be re-positioned over and over again by smart entrepreneurs. In the process, old ideas become new products and services. And sometimes they become HUGE blockbusters (hello, Atkins diet and Acai berry!)
If you’re interested in a particular market, here are three questions you can ask yourself to re-position an existing idea or product:
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Niche [nich] noun: a distinct segment of a market.
In a nutshell, niche marketing involves serving one part of a market, not just promoting a single product.
A niche can be sliced out of a larger market in many different ways. A niche market can consist of:
When a lot of people first get into Internet marketing, they’re often told to pick a product and start promoting it (usually by going into the Clickbank Marketplace and choosing a product that has high gravity).
There are a couple of BIG problems with this technique:
What if that product suddenly gets pulled off the market?
Or
What if a new (cheaper or better) product comes on the market, and the product you’re promoting suddenly stops selling?
On the other hand, if focus on serving the needs of a whole niche you won’t get burned when a product you’re promoting disappears or becomes uncompetitive - you can simply find another product to promote!
Just think about it for a minute: niches have multiple needs, but products don’t.
So if you start your Internet marketing business by focusing on the “new mother” niche (for example), you can attack that market by first making a list of all the needs that new moms have:
o Baby clothes
o Parenting e-books
o Weight loss programs
o Time management advice
o Yoga gear
o Sleep aids (if you’re a parent of young kids, you understand this one!)
o Kids’ books and videos
o Marriage help (the arrival of kids often strains marriages)
When approaching a niche market, look at it this way:
Your job is to serve as a “guide” for your niche, helping them solve their problems.
And what will you get in return for your role as “niche sherpa”? Well, if you do it right, you’ll get a thriving online niche business!
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What questions are your target audience typing into the search engines? Until now, I don’t think there was a keyword research tool that let you find that out. Now there is - check out Wordtracker’s Keyword Questions Tool
Here’s the result I got after typing in “mom job” (keep in mind that the search volume on Wordtracker is always a lot less than Google’s keyword tool):
What can you use these keyword research results for?
How about writing some articles for your site (long-tail traffic), or the article directories?
I think this is an awesome way to gain insight into your audience’s pain points - and they’re telling you in plain English!
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Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records is an absolute classic in the field of marketing.
Its publisher claims that the ideas in Breakthrough Advertising have generated millions of dollars in revenue for its readers, and this is one of the few books that I would believe that claim.
I highly recommend you get a copy from your public library (if you can find a copy), or buy it from BottomLineSecrets
But if you don’t have the $95 to splash out on a copy, I’ve summarized the book in this post. If you like this summary, please leave a comment!
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Here's just a small sample of what you'll learn in this free report:
